Allons - logo full color

Allons™ in Cajun French means “come now” or “let’s go” which perfectly sums up what Lafayette Travel's new bi-monthly inspiration journal is all about. Allons™ serves as a travel resource for visitors listing over 300 tourism-related businesses in Acadiana under accommodations, attractions, restaurants, shopping, entertainment, and transportation. Allons’ editorial content shares the stories behind the food, music, culture, and history at the heart of Cajun & Creole country, serving them up with a heaping helping of witty dialogue and first-hand photography. A calendar of events, highlights of seasonal festivals and area maps are included as well.

Circulation

Allons™ is published six times a year beginning in January with an issue every other month. 20,000 copies of each issue will be printed. The schedule for 2018 is as follows:

January/February Issue
Delivery: Week of January 8
Ad/Listing Deadline: December 13, 2017

March/April Issue
Delivery: Week of March 5
Ad/Listing Deadline: February 14, 2018

May/June Issue
Week of May 7
Ad/Listing Deadline: April 11, 2018

July/August Issue
Week of July 9
Ad/Listing Deadline: June 13, 2018

September/October Issue
Week of September 10
Ad/Listing Deadline: August 8, 2018

November/December Issue
Week of November 12
Ad/Listing Deadline: October 10, 2018

Distribution

As its official inquiry fulfillment publication, the Lafayette Convention and Visitors Commission (LCVC) will

  • Direct mail Allons™ to individuals and organizations in response to inquiries from LCVC advertising and Louisiana Office of Tourism co-op advertising promotions. The inquiries come from throughout the United States and several foreign countries.
  • Distribute Allons™ to convention organizers, exhibitors and delegates.
  • Include Allons™ in all media information packets.
  • Give Allons™ to visitors who stop at the LCVC's Visitor Center located at 1400 NW Evangeline Thwy.
  • LCVC will deliver Allons™ to 65 tourist information centers throughout Louisiana.
  • Certified Folder Display Services distributes Allons™ in its 111 brochure rack locations in the Acadiana area. These 111 locations include hotels/motels, campgrounds/RV parks, tourist attractions and restaurants.
  • Additionally, LCVC distributes Allons™ throughout Lafayette Parish in hotel rooms and lobbies, the Lafayette Airport, the Chamber of Commerce, real estate agencies, as well as, campgrounds, tourist attractions and restaurants.
  • Allons™ is on the home page of the LCVC website in a click and turn format including a direct link to advertiser’s website.

 

Specifications

Allons™ measures 4.125” across by 8.25“tall and is printed on enamel gloss stock, full color throughout, stitched and trimmed. 20,000 circulations per issue, published six times a year.

Frequency 6X 3X 1X
Back Cover 3.75" (W) x 7.625" (H) $655 $713 $789
Inside Cover 3.75" (W) x 7.625" (H) $603 $656 $726
Inside Back Cover 3.75" (W) x 7.625" (H) $551 $600 $664
Full Page Category Listing 3.75" (W) x 7.625" (H) $499 $543 $600
Full Page 3.75" (W) x 7.625" (H) $447 $487 $539
Half Page 3.75" (W) x 3.6875" (H) $265 $289 $320
Skyscraper 1.875" (W) x 7.625" (H) $265 $289 $320
Quarter Page 3.75" (W) x 1.75" (H) $169 $184 $204

 

Specifications Detailed

Safety Area (Red Dotted Line)
The area on a page where you can safely place copy or other important elements.

Bleed (Gold Dotted Line)
Extra image that extends beyond the edge of the page. When trimmed this ensures the ad will not have a white line down the edge due to cutting variation during printing.

Trim (Solid Gold Line)
The edge of the printed page after bleed has been cut off. All measurements are in inches.

Allons Ad Size Graphic       Allons Ad Size Graphic 2

For information on advertising opportunities for Allons™ contact

Kaitlynn Broussard

Advertising & Membership Manager
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